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The Saxbys Vision
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Supporting Our Franchisees

Saxbys Coffee has invested in products and communication tools to help keep you connected for the best service and support as you grow your franchise. We know our success is anchored around your ability to grow and communicate your service effectively. We have installed program tools to assist your marketing and advertising support in every location and area across the country.

Advertising for 2006-2007

We are building a national brand and image to help secure the future and growth of what we hope to be the greatest coffee chain in the U.S. View some of our advertising components. Look for more in the coming months.

• New Ad : New Bean in Town - Direct Mailer
• New Store Announcement - Banner/Poster
• Advertising Programs - BOGO Saxbys Coffee

Saxbys Coffee Franchise Portal

Saxbys Coffee® continues to put in place tools and support programs for our franchisees. Our latest addition includes the development and installation of our Saxbys Coffee® Franchise Portal, a proprietary resource integration program connecting each independent store to an online service for all your communication needs, product ordering, marketing materials and in-store needs. This online environment is designed to support your internal and external communication needs as a franchisee. This system connects you to the Saxbys Coffee® infrastructure, allowing you 24/7 access to internal forms, marketing tools, POP displays, replacement products, a franchisee support center (forums and message boards) and complete news and events from the Saxbys Coffee® corporate offices.

Our portal operates at www.saxbyscoffee.net. This intranet system connects you to the backbone of our communications. Here you will find all your resources governed and approved by the Corporation. This is designed to assist you in your new business from the day you sign your contract through the lifetime of your Saxbys Coffee® business. We will manage, maintain and distribute corporate approved programs and products through this portal.

Portal Support Center:

Tools for Prospects
1) Home Page
2) Own a Saxbys Coffee
3) Support Center

Opening Your Shop
1) New Shop Procedures
2) New Shop Standards Guideline
3) Step 1 - New Shop Registration
4) Step 2 - New Shop Engagement

Marketing Your Shop
1) Marketing Profile
2) Order Business Cards
3) Order Stationery & Envelopes
4) Logo Downloads (brand compliance)
5) Advertising Center
6) Seasonal Promotions
7) National Campaigns

Buying for Your Shop
1) Portal-Store
2) View Cart
3) My Order History

Support Center
1) Contact Us
2) FAQ (internal)
3) Franchise Testimonials
4) Past Newsletters

Area Developers
1) AD Support Center
2) Franchise News Channel

Vendor Access
1) Our Approved Standards

Inside Corporate
1) Corporate Downloads
2) Events

Benefits:

• Simplifying Communications

• Reducing Cost and Overhead

• Maintaining Control

• Online News and Forums

• Calendar of Saxbys Events

• Complete Marketing Materials

• Advertising Support

• Design Services

• Resource Network

• Product Line Ordering

• Architecture Ordering

• In-Store Promotions